Attention pizza lovers: True Italian Pizza Week in Hamburg!

Attention pizza lovers: True Italian Pizza Week in Hamburg!

In Hamburg, from September 25th to October 1st, real pizza lovers are waiting for a very special event: the “True Italian Pizza Week”. A total of 26 pizzerias in the Hanseatic city are taking part to celebrate the art of pizza to the fullest. For just 16 euros, guests can look forward to two delicious pizzas and an Aperol Spritz or Crodino Spritz. This is not only a fine offer, but also shows that good enjoyment does not have to be expensive, despite rising food prices.

The focus of the event is on special creations: Gourmets will find pizzas with tempting combinations such as porcini mushrooms, wild berries and pistachios as well as a version with red wine cream, caramelized onions and bacon. Given current prices, you could pay around 14 euros for a simple Margherita in many pizzerias, while an Aperol Spritz costs around 8 euros. Feasting on pizza is twice as much fun! The gastronomy sector is also facing major challenges: high costs for ingredients such as olive oil, flour and mozzarella do not make eating out cheaper, which is forcing restaurateurs in the city to struggle.

Pizza culture and enjoyment

Pizza is more than just a dish - it is part of the global food culture. A look at current trends shows that pizza is not losing popularity. According to Innovation Insights, consumers are increasingly open to plant-based alternatives and innovative pizza creations. With an increase in the launches of both local and vegan pizza variants, it is clear that the market is constantly evolving. Demand is particularly high in Europe, where premium pizzas and limited editions are popular.

The “True Italian Pizza Week” event originated in Berlin in 2017 and is now taking place in Hamburg for the fifth time, following a break last year. Well-known Hamburg pizzerias such as Tazzi Pizza in St. Pauli, L’Antica Pizzeria da Michele in Ottensen and Pizza Mezzaluna in Hamburg’s old town are just some of the participating companies. If you're curious, you can just stop by - you don't need to register. The event offers a platform to show that the quality and enjoyment of a pizza are absolutely worth the price.

Pizza trends and the future

But it’s not just “True Italian Pizza Week” that takes a look at the diversity of pizza culture. The industry is experiencing a real surge in innovation. In recent years, an average of 6% of new pizza products have been launched in the prepared food sector, with consumers increasingly placing value on exciting textures and tastes. Whether crispy, tender or fluffy – the range is becoming richer and more creative. Nearly 40% of consumers are willing to try new, plant-based takes on familiar foods, giving the industry a new direction.

This development is supported by companies that work at the interface between enjoyment and health. New Culture introduced the first animal-free casein protein for pizza mozzarella in the USA, further reinforcing the trend towards innovative, plant-based products. Trends also show that enjoyment and premium demands are becoming more important in many regions, while GMO-free and vegan products are on the rise in other markets such as North America.

Overall, the “True Italian Pizza Week” promises a great experience for everyone who comes to Hamburg for the good taste. If you would like to find out more, see True Italian further information.