The focus: how Hamburg companies have to fight!
The focus: how Hamburg companies have to fight!
in Hamburg is currently going well when it comes to the effects of increasing social contributions to local businesses. A baker from the city has impressively showed how these changes affect her company. SPIEGEL the increase in social contributions. These not only burden the small craft businesses, but also influence the prices for customers.
The baker who offers regional specialties has found that she is forced to increase her prices to cover the increased costs. "We have to be creative to stay in business," she says, emphasizing that not only raw material prices have risen, but also the wages that ultimately depend on social security contributions.
the view of subscription models
At the same time, new trends are emerging in consumer behavior that can also be observed in Hamburg. Subscription models are becoming increasingly popular. According to a study by deloitte , 45 percent of those surveyed state that financial advantages are the main reason for using these models. Subscriptions offer planned income for companies and closer customer loyalty that can be an advantage in today's economic uncertainty.What initially sounds like a comfortable purchase also also brings challenges. 46 percent of consumers do not see any added value in subscription models, and 21 percent basically reject them. Especially for older customers (Baby Boomers), it is even 39 percent who avoid a subscription model. So providers have to think carefully about how they design their offers to address all target groups.
advantages and challenges of subscription models
There are different AKO models, from flat rate subscription such as Spotify to payment models that are billed after use, to e-commerce subscriptions such as Amazon Prime. xalot emphasizes that companies can develop more efficient monetization strategies through such models. Nevertheless, the high absorption rate for subscriptions also brings risks that may not be ignored.
With regard to future developments, the further development of flexible subscription options and even the integration of cryptocurrencies could help increase acceptance among consumers. However, companies must also make sure that customers are attracted by attractive offers and exclusive content.The baker from Hamburg is aware that it is important to keep an eye on both the price adjustments and innovative sales strategies in order to survive in strong competition. The balance between costs and customer satisfaction remains a major challenge, especially in turbulent economic water. Because for many companies there are not only their own existence, but also the satisfaction of their customers at stake.
| Details | |
|---|---|
| Ort | Eimsbüttel, Deutschland |
| Quellen | |