FC St. Pauli: Sustainability pioneer receives German Prize 2025!

FC St. Pauli: Sustainability pioneer receives German Prize 2025!

FC St. Pauli has once again proven itself to be a pioneer in the world of football. The association was recently awarded the German Sustainability Prize, which is considered the most prestigious award for sustainable achievements in Europe. This award not only highlights the transformational powers of companies in economic, ecological and social responsibility, but also recognizes their innovative strength and long-term responsibility. According to the club's official website, fcstpauli.com, St. Pauli was recognized for its holistic approach to sustainability.

FC St. Pauli is a real figurehead not only in sport, but also in society. In addition to adhering to sustainable standards, the club has clear principles that guide its decisions. The Strategy, Change and Sustainability department even has the right to veto economic decisions. In addition, almost all of the cotton used in the merchandise comes from organic farming, and around 60% of the food in public catering is organic. In order to assume social responsibility, there is, among other things, a comprehensive addiction prevention concept.

Sustainability as a matter of the heart

The award also reflects the association's commitment to social projects and inclusion. With initiatives for the homeless and the promotion of children and youth, FC St. Pauli proves that they care about the common good. This is also confirmed by the international “Common Good Economy Movement”, which has recognized St. Pauli as the first professional club in the world to present a balance sheet for the common good. With an impressive 527 points, the club can compete with environmental protection organizations such as Greenpeace and organic drinks manufacturer Voelkel. NDR also emphasizes that more women than men are represented on the club's supervisory board and that there are no sponsors from sports betting providers.

The motto “Another football is possible” is not just a slogan, it shows the club's deep belief in community of values, diversity and inclusion. These principles are deeply rooted in club life and come into play in daily practice; from stadium operations, where organic and vegan sausages are available, to accessibility in the stadium.

The way into the future

FC St. Pauli is recognized as a “pioneer of sustainability transformation in the sports industry,” as Vice President Esin Rager and President Oke Göttlich emphasize. They emphasize the commitment of all employees and speak of the need to continue to increase sustainability. In a year in which the German Football Association's sustainability guidelines for the Google Pixel Women's Bundesliga and the 3rd league come into force, St. Pauli shows that they want to redefine not only the way football is played, but also the social influence of football. The new approval of sustainability requirements aims to create a uniform standard for all clubs, as can be read on dfb.de.

The award is presented at a festive ceremony at the end of the year, and the anticipation of this recognition is palpable. With its tireless commitment to sustainability and social responsibility, FC St. Pauli will continue to be seen as a positive example in the sports industry.